Code Blue Salem County is a non-profit 501(C)3 organization providing temporary shelter for homeless individuals when temperatures drop dangerously low during the overnight hours. The organization came to us looking for a full rebrand to help them better serve the unhoused community and present themselves professionally when seeking funding and donations.
The Challenge
Code Blue Salem County is a nonprofit 501(C)3 organization providing temporary shelter for homeless individuals when temperatures drop dangerously low during the overnight hours. The organization came to us looking for a full nonprofit branding package that could better equip the organization to help them serve the unhoused community in Salem County, and present themselves professionally to the public.
Our Solution
We took on Code Blue Salem County’s project, providing them with nonprofit branding services that included all-new branded assets that addresses their print, digital and marketing needs. The first phase of the project included designing a new logo that represents the organizations purpose. We considered the organization’s mission statement, history and purpose, and came up with something that is simple and relevant to the organization’s cause. After evaluating various concepts, we landed on a simple image that encapsulates very necessity for the organization; a snowflake.
Final logo & logo mark
Nonprofit Promotional Branding
Phase 2 of our nonprofit branding package included creating designs for branded apparel items that the board and volunteers can wear when doing work on behalf of the organization. We outfitted the board and outreach team with branded apparel so that they can be properly branded when they are out serving the unhoused community, at community events, or representing the organization in the public.
Nonprofit Branding Photoshoot
Phase 3 of our nonprofit branding services for Code Blue Salem County included a brand shoot to produce high-quality images to properly brand each board member with headshots and group shots to be used on the website, digital marketing, and personal speaking engagements. The brand shoot took place in an outdoors environment and in their branded polo, which parallels how the team shows up to support their community every evening when a code blue alert is called.
Brand shoot with organizational leaders
Automation was really important to the organization because of its small size. There were many tasks that the board were doing manually that the website now does automatically, including collect contact information and spread CODE BLUE alerts to the public.
Website Automation for Nonprofits
Automation was very important aspect in phase 4 of our nonprofit branding package for Code Blue Salem County because of the small size of the organization. There were many tasks that the board was handling manually that they wanted an automated solution for. This included collecting contact data and notifying the public of code blue alerts whenever one is called. The organization is also regularly flooded with new resources for the unhoused community and others who are in need, and did not have one location where they could share all of these resources with the public.
Our website design and CRM solution that was a part of our nonprofit branding package solved these workload challenges for the organization. We built a resources page on the website where all community resources can now be posted and shared to the public from the website, including an automated popup banner that appears on each page whenever a code blue alert has been called, and provides the viewer with the instructions needed to make a decision regarding their lodging for the night.
Our CRM solution also solved the internal communication issue that hindering effective collaboration. All contact information for volunteers and unhoused persons are now collected and stored within the CRM. Whenever a code blue is called by the Salem County officials, all unhoused individuals who signed up to be notified are promptly informed about incoming weather, and their housing options for the night. Also, all volunteers are simultaneously notified about the code blue that was called, and can schedule their shift to volunteer all within their text messaging interface on their phone.
If your nonprofit organization could benefit from a full or partial rebrand, contact us to discuss a nonprofit branding package that fits your needs and your budget.
Don Brown Design is a full-service Creative Staffing company connecting our clients with highly skilled creative, digital, marketing, advertising and public relations talent all over the United States.
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