The Challenge
branding
The Challenge
Mt.Zion Apostolic Church of Christ is a small family church with roots as far back as 1993. They moved to a new building located in Northern Liberties, and requested an entire branding overhaul that addressed their outdated marketing processes, and lack of a cohesive brand, marketing strategy and digital presence. They wanted their new branding to be fresh, contemporary, and able to convey their message to the new community thatchy where joining. Lastly, they wanted digital marketing tools that efficiently captured visitor data and sets them on a path to engagement, fellowship and ultimately, membership.
Font Selection
We kept the existing church logo and moved straight into performing type studies to determine the proper fonts to represent the church’s brand. The fonts that were chosen are modern, yet not trendy, which is what we felt best fit the desired look and feel for the brand. The Ranille font was chosen as the primary font due to its exaggerated ligature style and thick modern design that speaks to a sense of formality while maintaining a level of creativity that isn’t usually visible in a traditional serif font.
Babicho was chosen as the secondary font due to its contrast to Ranille, with its super slender letter design and staccato nature of each letter. Together, they complement each other and achieve the branding direction that was desired. Arial Regular rounded out the font choices and is used for all paragraphs and non-headline content.
Website Design
Our goal was to build a website that could serve several critical functions for the church:
- Operate as the main hub for information and inspiration
- Welcome visitors or curious browsers and direct them to potential next steps
- Capture contact information to build its online registry and have more meaningful follow-up conversations.
- House all recorded sermons in an intuitive and dynamic library
- Promote church events and study groups with a greater reach.
- Increase brand recognition locally and nationally.
Since this is the first time that Mt. Zion ACOC would be online, we did a deep-dive to get a complete view of their processes and move what was traditionally done by hand or tribal knowledge into a digital format that is informing, inviting, and standardized.
Dynamic video content at the top of pages that grabs attention
Intuitive Sermon Hub
branding
Intuitive Sermon Library
We built an intuitive sermon interface where each sermon is labeled with searchable tags, including preacher name, sermon topic, bible verses, and date. This makes the content easily discoverable and allows users to choose sermons based off of their individual needs or preferences
Headshots for all church leadership
Digital marketing services, including designing flyers for all church events
CRM Solution
branding
CRM Build
The church typically kept their membership contact information in legal pads or saved within the phones of the Bishop and Pastor. This obviously put a bottleneck on the churches ability to maintain accurate membership records or even communicate to its members en masse.
We installed a CRM that collects contact information from visitors and members which provides them much more accurate data on the many demographics within the church body.
CRM solution providing contact database, data collection, and instant messaging capabilities
- Website
- Youtube Page
- Branding Photoshoot
- Font Design
- CRM Solution
- Digital Marketing
- Print Marketing
Don Brown Design is a full-service Creative Staffing company connecting our clients with highly skilled creative, digital, marketing, advertising and public relations talent all over the United States.
We pride ourselves in delivering world-class customer experiences that help bring your creative vision to life. We’d love to partner with you next!
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