Digital Presence
Our client was looking for a website to serve several functions; intake new customers, manage current customer data, capture sales, list services and promote their tailoring work.
The Challenge
We partnered with a small business with over 25 years in business to upgrade their customer’s online experience:
1. Showcase Expertise and Portfolio: Provide a platform to display the tailor’s craftsmanship, designs, and completed projects, helping potential customers see the quality and style of work.
2. Attract Customers: Increase visibility, allowing the tailor to reach more clients beyond their local area. It acts as an online storefront available 24/7.
3. Provide Information: Easily show details about services offered, pricing, location, business hours, and contact methods to help customers make informed decisions.
4. Appointment Booking: Offer online booking for consultations or fittings, making it convenient for customers to schedule appointments.
5. Build Credibility: Build a professional website that builds trust and reinforces the tailor’s brand identity.
6. Customer Engagement: Create a platform where the client can share blog content, fashion tips, or updates about new fabrics and styles to keep customers engaged and foster ongoing relationships.
Final Deliverables
Website Development
- Custom website design reflecting the business branding and aesthetics.
- Core website pages:
- Mobile-first responsive design.
- Basic on-site SEO structure (meta tags, alt text, and sitemaps).
- Blog/News section for fashion tips and updates.
- Secure and fast hosting with SSL.
- Google Analytics setup for performance tracking.
Final Deliverables
Customer Relationship Management (CRM) Integration
- CRM setup and configuration tailored to the tailor’s business needs.
- Integration of the CRM with the website for lead capture and management.
- Workflow automation (e.g., appointment reminders, follow-ups, and satisfaction surveys).
- Staff training on CRM usage and best practices.
Only thing left to do is to see the site for yourself.
Don Brown Design is a full-service Creative Staffing company connecting our clients with highly skilled creative, digital, marketing, advertising and public relations talent all over the United States.
We pride ourselves in delivering world-class customer experiences that help bring your creative vision to life. We’d love to partner with you next!
Services
Address:
1657 The Fairway #1143 Jenkintown, PA 19046
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